1.    Typical causes:
a.    Saturation of the current business model, markets or products
b.    Visionary leadership
c.    Generational shift in business leadership
2.    Key focus area covered under diagnosis by EMC experts:
a.    Self-awareness of the leadership team
b.    Enthusiasm and motivation level in the teams
c.    Financial resources and risk-taking capacity
3.    Key solution group:
a.    Crowd sourcing of many idea and systematically filtering
b.    Expert opinions on potential area
c.    Prototyping of many idea and testing
4.    Outcome
a.    Uncontested market space
b.    25% plus return on investments but also higher chances of initial failures